Globalization has expanded opportunities in the commercial world thanks to increasingly popular online shopping platforms. In consequence, there has been a surge in opportunities for counterfeit brands and commercial products to emerge. To protect existing brands, many parties need to come together with a single goal, not just policyholders, but...
The development of the digital world has brought about various changes, including the circulation of counterfeit drugs. As information becomes more accessible on the internet, an increasing number of methods of advertising and selling counterfeit drugs are carried out anonymously by various people. In reality, this is nothing new. Since 2013,...
In today's digital age, brand protection has become more crucial than ever, thanks to the rise of brand jacking. Brand jacking, also known as brand hijacking or brand impersonation, refers to the malicious act of exploiting established brands for deceptive purposes, posing significant risks to both brand owners and consumers. In...
Trademark squatting presents a formidable challenge for businesses looking to safeguard their trademarks, particularly in countries like Indonesia, China, and Singapore, that operate under a "first-to-file" trademark registration system. In Indonesia, the trademark registration system, as stipulated in Law No. 20 of 2016 concerning Trademarks and Geographical Indications, follows the principle...
Thousands of participants, including global leaders, businesses, and Intellectual Property (IP) legal experts, attended the annual International Trademark Association (INTA) meeting in Singapore from 16 to 20 May 2023. The world’s largest IP event commenced with a welcoming speech by Jomarie Fredericks, the President of INTA. The event held at the...
Counterfeit drugs, like jumped out of the skin, lurking increasingly in the market. Prices that are relatively cheaper than the original product shoot up the possibility of consumers consuming counterfeit drugs. Packaging is one of the primary markers used, besides price, to distinguish between genuine and counterfeit medicines. Unfortunately, it becomes...
The metaverse paves way for new commercial opportunities for businesses to reach customers. However, this new opportunity comes with risks: trademark infringement. In simple terms, the metaverse is a virtual world or a collection of interconnected virtual worlds that people can enter and interact with using technology. In this virtual world,...
Since the COVID-19 pandemic has pushed the trend towards online sales, e-commerce platforms are a crucial area of expansion for luxury and fashion brands. However, counterfeiting on the internet is a great barrier to this expansion, since the sale of counterfeit goods currently accounts for 3.3% of all global commerce. Amazon...
Live shopping has taken online shopping experiences to the next level. It has become a huge hit with consumers in China in recent years, where 37% of online sales in 2019 alone were made during live broadcasts. The trend is making its way to the other side of the globe—the other...
Elon Musk finally finalized the acquisition of Twitter at the end of October, a process that had been in the works since mid-April 2022. Musk made several changes to the platform once the acquisition was completed. The "Twitter Blue" initiative was one of them, which alerted the users, impacting several...
