SwissCham and customs foster collaboration in combating counterfeits

SwissCham and customs foster collaboration in combating counterfeits

One intriguing and unexpected finding is that Indonesia has been put on the Priority Watch List along with India, Venezuela, and China. This fact emphasizes the urgency and the importance of brand protection efforts for trademark owners. 

Reflecting on this phenomenon, SwissCham, the Swiss-Indonesian Chamber of Commerce, held a discussion titled “Preventing Import for Counterfeit Product”. The organization is well aware of how desperately many of its member businesses require adequate information on comprehensive trademark protection. 

The event was held on Tuesday, April 23rd, 2024, at Borobudur Hotel in Jakarta. As a member of SwissCham and Managing Director of PT Integrity Indonesia, Mr. Edouard Helfand was appointed as the moderator of the event. 

The event was attended by a representative of the Coordinator of Enforcement and Monitoring at Directorate General of Intellectual Property (DJKI), Mr. Ahmad Rifadi, who delivered a speech on behalf of Mr. Anom Wibowo, Director of Investigation and Dispute Resolution, Head of Transnational Crime II Section – Customs and Excise, Mr. Tarto Sudarsono, Mr. David Eric Burke as President Director of PT Sicpa Peruri Securink, and more than three dozens of participants from various companies and stakeholders. 

The opening session began with brief remarks by Mr. Ahmad Rifadi and was continued by Mr. Tarto. During the speaker presentation session, Mr. Tarto highlighted the detrimental impact of counterfeit products on stakeholders. The state faced a potential revenue loss of Rp 967,820,115,812, while approximately 2,336,321 employment opportunities were at risk, and producers suffered potential revenue losses amounting to Rp 253 trillion.

With Indonesia being on the Priority Watch List, the counterfeit issue becomes more pressing. To address it, implementing recordation is essential. This process involves trademark owners registering their trademarks with Customs. If any suspicious import activity related to the registered trademark is detected by the Directorate General of Customs and Excise, the owner will be promptly notified.

Subsequently, the owner can verify the authenticity of the imported goods, effectively thwarting counterfeit products from infiltrating and proliferating in Indonesia. Mr. Tarto underlined, “The more recordation made, the greater our enforcement capability at the border. If there are no records, then we have no authority to take action.”

As the last speaker, Mr. David spoke briefly and concisely about security ink technology as one of the anti-counterfeiting technologies that can be applied to protect product authenticity. He also emphasized that the concern for counterfeiting prevention should start from the trademark owner level. 

This forum served as a platform for constructive discussions among government officials, business entities, and experts, aiming to enhance collaboration between the private and public sectors in safeguarding stakeholders from the risks posed by counterfeits.

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